The Client
Kumpan is a German company that specializes in the production of electric scooters. Founded in 2010 by three brothers, Daniel, Patrik, and Philipp Tykesson, the company aims to provide sustainable mobility solutions for urban environments. Kumpan’s electric scooters are known for their stylish design, advanced technology, and eco-friendly operation. The company focuses on combining classic scooter design with modern electric propulsion systems, offering models with various ranges and features to suit different customer needs. With a commitment to innovation and sustainability, Kumpan is contributing to the transition towards cleaner transportation options in Germany and beyond.
The Campaign
Because Kumpan has a nice portfolio of different products, they wanted to connect them to different kind of peoples. To show how big the range of diversity is, the goal was to show each product with a different kind of person. And also, this kind of person had to fit stereotypically on each technology of the product. So for example, you have on the smaller version like the yellow scooter, a kind of „light“ version which has to be shown together with a ballerina, which smoothly glides along the product.
The Concept
Diversity plays a big role in many companies these times, because they want to be modern and user friendly to most kind of people.
So in that case, Kumpan tried to picture most kind of sterotypes together with their product portfolio.
And what should I say? It worked! It worked so good that the most persons you can see on the images were no professional models – which I really liked. Because with that fact, the authenticity of the brand AND of the products were given in a natural way.
The Result
The outcome were beautiful authenticity photographs which shown different kind of people in different kind of scenes.